Design for the things people already believe in.
Foldout is a one-person design studio. Brand identity, editorial systems, and website work for small companies, publishers, and people building something they actually care about.
Currently · booking Q3
Availability · 4 projects / yr
01 / Meridian BooksSample artwork
Selected work.
A quarterly for a small house press.
take
shape.Editorial system / 2024
Ground-up identity for a natural-dye workshop.
A quiet website for a five-generation farm.
in place.Website + CMS / 2023
Refresh for a civic archive — free to visitors, forever.
Present.
Open.Website + wayfinding / 2023
Three things done carefully — not everything for everyone.
Brand identity
Marks, palettes, typography, and the guardrails to keep them consistent. Best paired with a real business decision — a launch, a rename, or an inflection point.
Editorial systems
Grids, typefaces, and layout systems for print and web publications. Magazines, catalogs, quarterly reports. Slower work; longer-lived output.
Small websites
One-page and multi-page sites for small organizations. Design and build together. Static HTML, or a lightweight CMS if the team will actually update it.
Foldout is one person — Alex Hale, designing since 2011.
I spent ten years inside two mid-size studios doing brand and editorial work for large publishers. In 2018 I left to work directly with smaller clients — one project at a time, four projects a year, no account managers between us.
Work happens in Providence. Meetings are usually a walk. Files ship on time.
data-site="portfolio". Try asking: "What does Alex work on?", "Are you booking new projects?", or "How do you price a website?"
Have a project? Say hello.
The best intros are a paragraph — what you're making, when you'd like to launch, and one thing you're stuck on. First call is 30 minutes and there's no fee.