SITEGUIDE // demo · Foldout Studio tenant
Foldout Studio
Independent design practice · Est. 2018

Design for the things people already believe in.

Foldout is a one-person design studio. Brand identity, editorial systems, and website work for small companies, publishers, and people building something they actually care about.

Based · Providence, RI
Currently · booking Q3
Availability · 4 projects / yr
Selected work

Twelve clients a year, chosen slowly.

01

A quarterly for a small house press.

Meridian Books · 2024–ongoing
Type Editorial system
Scope Grid, type, print
02

Ground-up identity for a natural-dye workshop.

Fold & Wax · 2024
Type Brand identity
Scope Mark, palette, packaging
03

A quiet website for a five-generation farm.

Halstead Orchards · 2023
Type Website + CMS
Scope Design + build
04

Refresh for a civic archive — free to visitors, forever.

The Providence Archive · 2023
Type Website + wayfinding
Scope Pro bono
Practice

Three things done carefully — not everything for everyone.

01 · Identity

Brand identity

Marks, palettes, typography, and the guardrails to keep them consistent. Best paired with a real business decision — a launch, a rename, or an inflection point.

Illustrator · Glyphs · Print supervision
02 · Editorial

Editorial systems

Grids, typefaces, and layout systems for print and web publications. Magazines, catalogs, quarterly reports. Slower work; longer-lived output.

InDesign · Figma · Print production
03 · Websites

Small websites

One-page and multi-page sites for small organizations. Design and build together. Static HTML, or a lightweight CMS if the team will actually update it.

Figma · HTML/CSS · Kirby / Craft CMS
About

Foldout is one person — Alex Hale, designing since 2011.

I spent ten years inside two mid-size studios doing brand and editorial work for large publishers. In 2018 I left to work directly with smaller clients — one project at a time, four projects a year, no account managers between us.

Work happens in Providence. Meetings are usually a walk. Files ship on time.

14 yrsDesigning professionally
4 / yrProjects taken on
92%Client retention (repeat & referral)
RISD '11Graphic Design, BFA
Recent clients
SiteGuide demo page. The chat bubble in the bottom-right is the embeddable widget loaded with data-site="portfolio". Try asking: "What does Alex work on?", "Are you booking new projects?", or "How do you price a website?"

Have a project? Say hello.

The best intros are a paragraph — what you're making, when you'd like to launch, and one thing you're stuck on. First call is 30 minutes and there's no fee.

Write me → Or see more work